Concept creation

Posibl. is a startup that started as the first social network for good; connecting NGOs, individuals and business to make the world a better place. As the platform evolved they pivoted to a model where media content creation was at a center stage. They started to create audiovisual content to tell the stories of NGOs and people that where making the world a better place.

With this change, they needed a new concept to communicate this drive to tell the stories that are making a difference. 

As creative director I created the concept: 

The idea behind this concept was to have two layers of information to it. In the first place talking about dreams as a motor to take action, and in a second and more sensorial way, to convey the idea of our emotional response, of being moved by to other people stories. 
This idea was applied to the creation of the content itself, trying to tell the stories with hearth.
Having decided on the concept we started developing the art direction for the new chapter.

We had a new concept but we needed to communicate it to the world, so we created an audiovisual manifesto as a motivational way of putting our message out there.
Being a small startup we didn´t have money to make a big production, but we felt like we really needed this ad to exist; so in a bold move, CEO Martin Parlato gave me the chance to challenge myself: I wrote, directed, edited and even composed the music for this piece.
You can see it below:

During my time working at Posibl. I shoot, edit and produced several audiovisual pieces and short documentaries helping shape the tone of the renewed startup.
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